Earned Media & Digital PR Consulting Services

Reveille Advisors’ Digital PR and Earned Media consultants are seasoned professionals who have worked across the spectrum of relevant industries. Since the early 2000s, we’ve been working in production and advertising at national media conglomerates, executing marketing tactics at international marketing agencies, and helping small-to-medium-sized businesses directly. Simply put, we understand digital marketing from a collection of vantage points. 

While we have that depth of coverage, we’ve focused the last 10+ years on providing a specific type of outcome for our clients – earned media with backlinks.

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Targeting Earned Media Backlinks for SEO

At Reveille Advisors, we target a specific result for our clients – indexable and organic backlinks to your brand or business website from desirable (and recognizable) domains. These are not paid placements in any way, shape, or form. This is very similar to digital PR or publicity, but with a focus on search engine optimization (SEO). Businesses looking for paid link building will not be a good fit for our team. 

When we say we place our clients in strong media outlets and lifestyle publications, we’re not kidding! Below is a sample of the outlets we’ve successfully worked with:

  • Associated Press
  • Business Insider
  • CBS
  • CNBC
  • CNET
  • CNN
  • Forbes
  • Good Housekeeping
  • Health
  • Healthline
  • Homes & Gardens
  • Insider
  • Livestrong
  • Money
  • MSN
  • NBC News
  • Oprah Magazine
  • Prevention
  • Reader’s Digest
  • SELF
  • Seventeen
  • The Register
  • The WSJ
  • Well + Good
  • Woman’s Day
  • Yahoo!

Why Earned Media Backlinks Work​

Earned media backlinks are particularly useful for a host of reasons, but our favorites are organic search ranking improvements, branding, and having a new third-party shareable asset for social media and beyond. Plus, it makes your competition frustrated that they can’t easily replicate what you’re doing as you continue to gain visibility over their market share!

Our Approach to Earned Media

Outreach Opportunities

We work with an existing network of on-staff, freelance, and contract journalists, writers, and content teams to develop organic opportunities that are mutually serving for all parties. We’ve fostered these relationships through our extended work together over the years. We also perform cold-outreach. None of our partners are pay-to-play, so these are natural relationships that we cultivate for opportunities and are completely in line with industry best practices.  

Client Sectors

Our promise to each client is that we won’t oversaturate your vertical while working with us. We only want to have two non-competing and geographically different experts, brands, or businesses per sector at a time. This allows us to focus our attention on a select group of partners while developing a more robust understanding of your brand and business objectives. Longevity and familiarity between us will be the most impactful road to your success! 

We pride ourselves on our concierge approach to client relations, which regularly includes ghostwriting and copywriting assistance for our busy founder and executive-level clients. Send us a quick email to check for availability in your vertical. 

How We Can Work Together

We’ll be really candid, we’re only as successful as our clients allow us to be. What this means is that we need quick access to either you or your right-hand support team, usually within 12 hours. Do all our opportunities have such hasty deadlines? No, plenty have manageable options that are due in a matter of days. However, some of the best placements we’ve secured for our clients have come when they make themselves available that day. We like winning, so that’s why we share the best road map to get those wins.

Nearly all client interviews and queries can be achieved through email, phone calls, Loom replies, audio recordings, or even text messages. If you can share your expertise and insight with us, we’ll make it polished and refined for your approval.

Work With Us

We offer 30-minute consultations for you to share your challenges and we’ll determine what solutions are available. As always, discretion is provided and secure communication options are available. We’ll speak with you soon!