Public Relations & Earned Media Services

At Reveille Advisors, we help clients shape perception through visibility that matters. Our public relations work isn’t about buying followers or faking influence. It’s earned media and we secure real placements, build trust with audiences, and use that momentum to drive search visibility, reputation, and long-term positioning.

We work across traditional and digital channels, securing coverage in high-authority publications, podcast platforms, and through curated offline events that support business, political, and coalition-building objectives.

A man and a woman talking on a podcast episode. Looks like they're recording live and in a casual but engaging conversation that they're both enjoying. A great example of Earned Media.

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What Earned Media Means to Us

Earned media is coverage you don’t pay for—it’s placement secured through relevance, insight, and professional relationships. It’s harder to get than paid coverage, but it delivers more in the long run: credibility, discoverability, and staying power.

We help clients:

  • Position themselves as expert sources
  • Pitch timely insights or research to journalists
  • Respond to media opportunities under deadline
  • Build reputational assets they can share and amplify

We don’t buy influence, manipulate engagement, or work with pay-to-play partners. Everything we place is authentic, strategic, and reputation-safe.

Podcast Outreach & Placement

Podcasts have become one of the most effective ways to reach targeted audiences in an authentic format. We identify and secure podcast placements that align with your brand, goals, and voice—whether that’s niche industry thought leadership or mainstream visibility.

We manage the process from start to finish:

  • Researching and vetting aligned hosts and platforms
  • Crafting pitches that reflect your value
  • Coordinating scheduling, prep materials, and talking points
  • Supporting post-interview promotion and link strategy

Many clients find podcast placement to be high-trust exposure and effective for SEO and digital footprint growth.

SEO, Backlinks & Digital Visibility

One of the most overlooked benefits of earned media is its power to improve search rankings and SEO. When trusted outlets link to your site, Google sees that as a signal of credibility. That improves your visibility and builds authority over time.

We focus on:

  • High-authority backlinks that influence organic search
  • Search-friendly coverage around branded terms and verticals
  • Diversified link strategies to support long-term equity

This work supports brand lift, reputation, and digital discoverability without ads.

Our Media Relationships

We’ve secured coverage in top-tier outlets and emerging platforms alike, including:

Associated Press, Business Insider, CBS, CNBC, CNET, Forbes, NBC News, Healthline, Oprah Magazine, The Wall Street Journal, Reader’s Digest, TruthDig, Reason Magazine, Yahoo, Prevention, Money, Good Housekeeping, Seventeen, SELF, and many more.

Our network includes national journalists, freelance writers, industry editors, and podcast producers across sectors.

We pursue both cold outreach and existing relationships—never pay-for-play.

Offline PR, Events & Coalition Strategy

While digital matters, influence often builds offline. Reveille helps clients create real-world visibility through curated events, partnerships, and strategic appearances.

We support:

  • Coalition-building events and stakeholder briefings
  • Strategic appearances tied to advocacy or political goals
  • Private roundtables or donor-focused engagements
  • Tactical fundraising events tied to media or issue visibility

We manage concept development, media prep, stakeholder strategy, and event messaging to ensure your presence is aligned and purposeful.

Sectors We Support

We work with a limited number of clients per vertical to ensure full attention and message clarity. This includes:

Each client relationship is supported by high-touch service, confidentiality, and long-term positioning.

How We Work Together

We win with clients who are responsive and engaged. Some of our best placements come through quick collaboration—especially with media on tight deadlines.

What we need from you:

  • Access to you or your comms lead within 4-8 hours
  • Clarity on goals, values, and risk thresholds
  • Shared appetite for proactive visibility, not passive outcomes

We take a concierge approach to service. This often includes ghostwriting, interview prep, and advisory beyond placement. We don’t just chase headlines, we shape them.

Speak to an Advisor

Building credibility takes more than coverage—it takes strategy. Let’s explore how earned media and targeted visibility can advance your goals. Discretion and secure communication are always provided.

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